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The challenge

Cross-border shipping should open doors for e-commerce brands, not slow them down. But for many 3PLs, the reality looks a lot like this: transit times stretching into weeks, pricing that shifts without warning, and customs processes that create delays no one planned for.

SAMOS knew this was not good enough. Their clients, DTC retailers expanding into the US and beyond, needed faster and more predictable delivery. SAMOS needed a partner that could actually deliver it.

The problem with “good enough”

SAMOS had built its reputation on simplifying cross-border logistics: Shopify integrations, duty and tax calculation, and end-to-end fulfilment. But one piece was not performing. Transit times of 7 to 14 days were no longer competitive in a market where customer expectations keep moving forward.

The knock-on effects were real. Unclear duties and surcharges made costs unpredictable. Delays dented the customer experience. A reliance on legacy carrier networks left little room to improve.

They needed a consistent, faster SLA and a partner built for modern e-commerce, not one still catching up to it.

Where deliver-e came in

SAMOS started working with deliver-e, a cross-border delivery solution from IAG Cargo. Built specifically for e-commerce parcels, deliver-e uses airline capacity to move shipments more directly into destination markets.

The difference was immediate and structural. Rather than routing parcels through fragmented legacy networks, deliver-e uses integrated air capacity, customs pre-clearance and coordinated last-mile delivery to bring transit time down to a consistent 2 to 5 days. Duties and taxes are calculated upfront. Visibility runs end-to-end. Handoffs are minimised.

For SAMOS, it meant fewer exceptions at customs, less operational complexity and a shipping product they could genuinely stand behind.

What changed

Metric Before deliver-e After deliver-e
Delivery speed 7 to 14 days 2 to 5 days
Pricing Variable and unpredictable Transparent and fixed
Customer experience Inconsistent Predictable
Conversion Lower Higher
  • Customers had a stronger reason to complete the purchase and return again
  • Higher conversion rates across their clients' storefronts
  • More repeat orders driven by a consistently excellent delivery experience
  • A logistics partner their clients could grow with rather than around
The bigger picture

The bigger picture

By moving away from legacy carrier dependency and offering a genuinely premium cross-border product, SAMOS repositioned itself in a competitive market, not simply as a logistics provider, but as a growth partner for e-commerce brands going global.

Faster delivery, transparent costs and a seamless customer experience are the foundation of modern global commerce and SAMOS is now built exactly for that.

"Faster delivery and predictable landed costs is what we at SAMOS needed to offer a valuable service to our customers. The consistent, reliable, and market leading service provided by deliver-e enabled us to offer something unique so our customers could provide the best for their customers."

— Ben Bagnulo, CEO, SAMOS

FAQs

deliver-e is IAG Cargo’s cross-border delivery solution built specifically for e-commerce parcels. It uses established airline capacity, integrated customs pre-clearance and coordinated last-mile delivery to move shipments from the UK into destination markets in as fast as 2 to 5 days with full visibility from pickup to final mile.

Duties and taxes are calculated upfront, so there are no surprise fees for you or your customers. Transparent landed costs mean your customers know exactly what they are paying at checkout, which protects conversion rates and builds brand trust.

deliver-e provides real-time tracking across the entire journey. From the moment a parcel leaves your fulfilment centre to the point it reaches your customer’s door, you have full visibility and control.

Yes. deliver-e is built to scale with your business. Whether you are shipping hundreds of parcels or hundreds of thousands, the platform handles increasing volumes without requiring proportional increases in your team, infrastructure or costs.
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